CASE STUDY: Incentive Trip – International
Client: Fortune 100 restaurant franchise company’s Global Legal Conference, Prague, Czech Republic
Challenge: Transform a unimaginative annual business meeting into a program that company participants excitedly anticipate. Mary O’Connor and Co. was instrumental in crafting this global incentive program that combined informational business objectives with reward and recognition.
Who says a room full of lawyers can’t be fun and exciting? With our client’s desired evolution of this program in mind, along with clear budget management, the Mary O’Connor and Co. team has been able to secure international destinations with exceptional social events for this gathering through deep analysis of U.S. costs versus potential locations abroad.
Some of the ways we made the Prague meeting memorable…
- Dine-arounds at Michelin-rated restaurants
- Activities a hands-on experience with Manto-Mrnka, the renowned Czech glass artist
- Roaring fun evening at U Fleku; a brewery built in 1499
- Closing gala at Nelahoveves Castle that included a visit with the royal family patriarch and owner of the castle Count Lebkovitz, a tour of galleries recently featured in Smithsonian Magazine, wine tasting of Lebkovitz wines, and period musicians to enhance the authenticity of the experience
- Individual and group private tours for guests arriving early or staying late
- Gifts of handmade glass, the definitive art of the Czech Republic
- Opening general session entertainment using Image Black Light Theater, a popular and destination-specific craft
The successful planning of this event was a result of the significant expertise and efforts of the Mary O’Connor team including two extensive trips to destination to analyze and work through the best that the destination had to offer; a rigorous review and selection of a local destination management company to overcome the language challenge; minute-by-minute on-site check of each activity; and careful communication and translation of all expectations, from number of guides, to number of seats, down to the fine detail of layout of china and silver at the closing gala.
The results – Attendance has grown year over year, and attendee feedback has been highly positive. In addition to the focus of business, the global legal system is well networked, higher performing and enjoys an outstanding level of communication.
