To reach a goal, you first have to establish one.

Mary O'Connor and Co. believes in a total solution to meeting and event management, starting with the important strategic planning that helps clients determine:

  • Why have the meeting?
  • Who is the meeting for?
  • What are the desired outcomes?
  • How should success be measured?

We welcome the opportunity to sit down with our client's key players to figure out how to create experiences that are consistent with their mission and vision. The combined team will determine the event parameters from theme and budget to length of program and personality of the entire event. 

We also provide strategic consultation to companies that want us to evaluate existing programs to determine how that might be improved, offering the client constructive, impartial feedback. 

We also offer clients’ in-house teams a Meeting Planning Primer Course—a workshop that covers all the basics of meeting planning for both inexperienced and experienced in-house staff.  The course is designed to provide an overview of the components of planning and managing an event and includes examples and forms to help the client team succeed.

Strategy